Latest limited edition Aero offering continues brand’s British campaign
Aero coconut is Nestle's latest offering for its British market. Pic: Nestle
The UK division of Nestlé Confectionery has offered high hopes for its latest treat in the form of its Aero Coconut flavour sharing bar, which is rolling out across British shelves as an exclusive limited edition series, writes Neill Barston.
According to the company, its latest variant will be part of the Aero Lost Bubbles campaign where the brand is offering a fantastic £10,000 prize for each bubble-less pack found by shoppers as part of its latest promotion.
As the brand explained of the initiative, which emerged after a factory mishap in forging the distinctive bars, enthusiasts are also encouraged to verify that their bars and packs do in fact have bubbles by entering on the Aero website to be in with the chance of snagging £100 in the daily prize draws.
Moreover, as the company previously noted, the secret behind the brand’s signature bubbles has been closely guarded for years. However, in light of this serious bubble breach, Nestlé quipped that it has “decided to release CCTV footage showing the bubbles making their escape from the bars in the Aero factory.
Significantly, the new coconut flavour comes in at 90g, the bar has been designed for sharing with friends and family, tapping into a trend for indulgent treats that offer more than individual portions that are suitable for a range of social occasions.
The brand has been keeping the exciting new flavours coming – last year it released two sharing bars Aero Strawberry flavour and Aero Choco-Hazelnut as well as an Aero Peppermint gifting bar.
Cat Mews, Brand Manager for Aero at Nestlé UK & Ireland, said: “The new Aero Coconut sharing bar invites consumers to indulge in a delightful experience that celebrates the joy of sharing. Launching as part of the Lost Bubbles campaign we are excited for customers to try something new with a chance to win.”
