Netherlands business Primus Wafer Paper claims top spot for ISM product accolades

Three businesses with a strong focus on sustainability and clear innovation have claimed honours at the ISM 2025 awards in Cologne Germany, writes Neill Barston.
As the event organisers noted, the top spot went to Netherlands based Primus Wafer Paper BV, which caught the eye of judges with the product’s ultra-thin, potato starch wafers with an intense and, surprisingly sour apple and lemon taste.
The forward-thinking business offered both a strong taste experience, and well thought-out development, as well as having notably strong sustainability credentials, according to judges. Its manufacturing base is within a BRC-A+ certified production facility.
Results this year were analysed by an independent jury comprising of renowned experts from the industry, trade and world of science evaluated 110 products submitted by 65 companies. The awards were presented to the best three innovations during a festive dinner on Sunday, 2 February 2025. As of 3 February, the visitors can admire the winners of the New Product Showcase area in Lab5 by ISM (Hall 10.1).
This year, second place in the awards went to Confiserie Vandenbulcke (Belgium) (pictured main image) – Pulp ‘n Choc Fruity Mix, which is said to have fused finest Belgian chocolate with cocoa fruit pulp, which normally goes to waste.
The filled chocolates, refined with fruity aromas like lemon, orange and strawberry offer a unique taste experience that accentuates the fresh, fruity nuances of cocoa fruit. The product not only impresses with its intensive taste, but also through its environmentally-friendly, plastic-free packaging. An example of sustainable innovation and high-quality craftsmanship, which impresses conscious sweet lovers.
Finally, third place went to Israel’s Bath Limited, which has tapped into demand for healthy snacking with its The high-fibre, crunchy snacks made from pulses that are rich in nutrients impress with their intensive taste, low calories and a high share of plant-based proteins. The series, Wo’s have been create to combine enjoyment with nutritional value and an environmental and user-friendly presentation.