Flagship KitKat brand continues expansion with ‘better break’ sharing bars

pic: KitKat
Nestlé flagship KitKat brand has confirmed it’s on a mission to help people ‘break better,’ as it unveils its latest variant with new sharing bars, reports Neill Barston.
As the business noted, the all-new sharing bars will make it easier to create those moments of connection, by sharing a delicious treat in the evening while relaxing with family and friends.
Available nationwide, they come in three new flavours: KitKat Double Chocolate: Featuring a cocoa-flavoured filling, covered with thick, milk & dark chocolate marbled swirls, KitKat Salted Caramel: A salted caramel-flavoured filling, covered with thick caramel flavour milk chocolate and marbled swirls, and KitKat Hazelnut: A hazelnut-flavoured filling, covered with thick, milk & dark chocolate marbled swirls.
The company’s latest bars provide a unique, and multi-sensory eating experience thanks to their delicious light and creamy fillings and chocolate that melts effortlessly in the mouth. This contrast in textures makes for an exceptional experience, made all the more eye-catching by the stunning swirled effect created by the marbled coating.
It followed a recent low-key launch for a new hazelnut variety of KitKat that has already attracted a strong positive reaction from consumers on social media. According to Nestle, there will be further releases in the coming months.
Stephanie Scales, Marketing Manager for KitKat at Nestlé UK & Ireland, said: “In today’s non-stop world, it’s far too easy to let the evenings disappear in a blur. We want KitKat fans to hit that pause button and really unwind at the end of the day… and what better way to do that than by catching up with your favourite people and sharing a delicious treat?
“KitKat’s always been about those feel-good breaks and now with sharing bars, we’re making it even easier to disconnect and reclaim your evenings.”
Each sharing bar features multiple break-off pieces, making it ideal for enjoying together with friends and family. KitKat Sharing Bars are 99g and contain no artificial colours, flavours or preservatives. They are suitable for vegetarians.
KitKat sharing bars form part of the brands ongoing ‘Breaks for Good’ mission, which focuses on initiatives that benefit both people and the planet. This includes sustainably sourcing cocoa, reducing environmental impact, and supporting communities.