GNT set to showcase its Exberry colouring food at CFIA Rennes
Colouring foods group GNT is set to demonstrate how brands within the confectionery, snacks and wider sector can use plant-based Exberry colours to build powerful connections with modern consumers at CFIA Rennes 2023.
The event, which takes place between 14-16 March at the Parc Expo, is set to feature a total of 1,600 exhibitors from across the food and drink sector
As the Netherlands-firm explained, its Exberry colours are clean-label concentrates made from edible fruits, vegetables, and plants. Based on the concept of coloring food with food, they can deliver vibrant shades from across the rainbow in almost any application.
At CFIA, GNT (Hall 4, Booth C24.D23) will show visitors how its well-established line can be used to create cutting-edge products that appeal to shoppers on a deeper level.
The company’s Power of Colour research project has been developed to provide unique insights into how color can drive product success. It explores consumer motivations and psychology as well as examining the latest market trends across categories.
Baptiste Mattelin, Managing Director of GNT France, said: “Our research empowers brands to make color choices that truly resonate with their target audience. We’ll be talking to CFIA visitors about how they can work with us to create bespoke solutions for their market requirements using Exberry concentrates.”
The company’s experts will also highlight the advantages of its colours at CFIA. The company uses a system of vertical integration that enables it to monitor and control every aspect of its supply chain. This approach allows GNT to ensure its products are fully traceable and available all year-round.
Furthermore, the raw materials are also processed into concentrates using traditional, physical processing methods with no chemical solvents. This means they can be eaten by the spoonful and are considered to be food ingredients rather than additives across the EU.
Baptiste Mattelin added: “Exberry colours are the ultimate clean-label solution. They are vegan-friendly, halal, kosher, and do not require E numbers. Our vertical supply chain also enables us to guarantee the quality and year-round availability of our products, so customers never have to face any unwelcome surprises.” For more information about the event, visit www.cfiaexpo.com