Kinder Joy series gains US NBA basketball special edition release

The spirit of the US NBA basketball world has been captured with Kinder Joy’s latest range of treats, featuring mascots from a host of teams from the major national league have been designed in a limited edition release, writes Neill Barston.

As the Ferrero brand explained, its latest range of 12 toys has been  designed to connect one generation of fans to the next, including figures representing Atlanta Hawks, Boston Celtics, Charlotte Hornets, Chicago Bulls, Houston Rockets, Los Angeles Clippers, Miami Heat, Milwaukee Bucks, Orlando Magic, Philadelphia 76ers, San Antonio Spurs and Toronto Raptors.

Furthermore, the latest arrivals can be scanned in Applaydu, the app that brings Kinder Joy toys to life through augmented reality. Dedicated basketball features and experiences can also be found in Applaydu. The free app is available for download on the App Store and Google Play.

“There’s nothing more memorable than being with your kids when they watch their first NBA game,” said Miguel Zorrilla, Vice President of the Kinder Joy brand. “Whether you’re watching at home or in the stands, the NBA provides families the space to bond – and we’re hoping to play a small part in that with Kinder Joy’s new NBA collection. Our variety of mascot toys is a way families can pass down fandom from one generation to the next.”

The Kinder Joy egg has one half featuring two layers of creamy deliciousness – one cocoa and one sweet milk-cream flavoured – topped with crispy wafer bites filled with cocoa cream and a surprise toy inside in the other half. Its latest series is being made available now across the US.


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