US consumers gain Nutella’s extended ranges as part of global celebrations
Ferrero has expanded two fan-favourite brands to the US region in celebration of World Nutella Day last Sunday (Feb 5), with the release of Nutella B-Ready and Nutella Biscuits, reports Neill Barston.
Devotees of the chocolate spread have marked the date in their diaries since 2007, when American blogger Sara Rosso created the international event.
She decided to create a celebratory day to inspire and unite the global Nutella community to share their passion for the spread on social media, World Nutella Day quickly became a global phenomenon, as fans everywhere shared their love for Nutella.
The two varieties have been popular in other global territories including the UK and the rest of Europe, and are the first for the group to be launched in America since Nutella Go in 2012.
Nutella B-Ready is a key breaktime snack consisting of light, crispy wafer shell filled with Nutella and sprinkled with puffed wheat crisps. The individually wrapped treat is available in a 2-count pack (SRP: $1.89), a 6-count pack (SRP: $3.99), and a 36-pack at major club stores later this spring (SRP: $13.99).
Meanwhile, the biscuit release are made with a golden baked crunchy biscuit, specially crafted to hold a creamy heart filled with the added Nutella. These cookies will be available in a 20-count resealable bag (SRP: $4.79).
“We are thrilled to be launching Nutella B-Ready and Nutella Biscuits in the U.S., two products that have already received love and accolades across the globe,” said Noah Szporn, Senior Vice President of Spreads at Ferrero North America. “In honor of World Nutella Day, a holiday that was created by a fan for our fans, we are excited to double our U.S. portfolio and give our loyal fans two new ways to enjoy their favourite hazelnut spread.”
