Ferrero set to make waves with Rocher, Kinder and Fannie May launches
A broad array of new confectionery lines are set to be showcased by Ferrero North America, as part of the 25th edition of the Sweets & Snacks Expo in Chicago, reports Neill Barston.
The event, which is backed by the National Confectioners Association, opens later today for the initial supplier showcase element), with the core element of the show following swiftly on its heels tomorrow, showcasing the best and brightest candy releases from the US and far further afield.
Ferrero’s presence for the key milestone edition of the show held at McCormick Place, follows a notable period of expansion for the business in the region. It has significantly increased its distribution facilities in the US, as well as enhancing its portfolio considerably.
“The innovations we’re unveiling at this year’s Sweets & Snacks Expo will excite and attract new consumers, as well as expand our power brands into new categories and consumption moments,” said Jim Klein, Chief Customer Officer, Ferrero U.S. “Launching impactful innovations and building strong customer partnerships will continue to deliver category growth and drive our success in the US.”
Among the ranges being unveiled this week will be Nutella B-Ready: regarded a a favourite in Europe, this is the first Nutella innovation to come to the U.S. since Nutella &GO! was introduced in 2012. A light, individually wrapped snack bar with a crispy baked wafer filled with creamy hazelnut Nutella spread, the brand has targeted the ever-significant ‘on-the-go’ market.
In addition, the firm will be showcasing its Ferrero Rocher Premium Chocolate Bars, which are a combination of crunchy hazelnut pieces, refined chocolate, and creamy fillings, combined in distinctive layers of textures and characterised by a unique shape. They are in a 3.1oz format, and come in Original Milk Hazelnut, 55% Dark Hazelnut, White Hazelnut and Hazelnut & Almond varieties.
The company is also releasing its Golden Gallery Signature Caramel: a unique assortment of chocolates with caramel featuring a variety of shapes, tastes and textures, presented in an elegant golden tray within a luxurious presentation box.
Meanwhile, Kinder Joy Space & Kinder Joy Avatar: features an array of new toys (12 in total) and is designed to spark a sense of wonder, while Kinder Joy Avatar, featuring eight new toys, was created to celebrate the sequel of the hit film coming this December. All new toys come to life through augmented reality in Applaydu, providing families with a fun world of discovery and imagination.
For its part, Tic Tac features a new flavour, Strawberry & Cream: a mix of fresh and sweet-creamy strawberry, which is being made available for purchase early 2023 in single (1.0oz) and bottle packs (3.4oz).
The Fannie May brand also has some key developments with its Premium Chocolate Bars & Chocolatier’s Mix Line, with its (3.5oz) bars available in four flavours: Milk Chocolate Pecan Brittle, Milk Chocolate Butterscotch with Sea Salt, Dark Chocolate Mint & Cookie and Dark Chocolate Sea Salt Almond.
It is also launching two flavours in 2oz, 7.75oz and 18oz bags. Rocky Road, offering a combination of crunchy pecans, almonds and fluffy marshmallows coated in rich milk chocolate and Caramel Pretzel Nut, featuring miniature waffle pretzels, buttery caramel bits, pecans and almonds coated in rich milk chocolate.
Additionally, all of Fannie May’s premium chocolate bars and Chocolatier’s Mix contain no artificial colours, no artificial flavours and no preservatives.
Finally, Ferrero enthused that it is continuing to invest in key industry partnerships. This includes Butterfinger and Pubg Mobile, a popular mobile video game, currently offering fans exclusive in-game items in Butterfinger’s iconic blue and yellow colours to help fans #GameBetterWithButterfinger.
Additionally, for the second consecutive year, Ferrero will be teaming up with Children’s Miracle network for “31 Days of Halloween” to help consumers celebrate the spooky season.