Sweets and Snacks Expo confirms key insights programme for Chicago event

Organisers of the Sweets and Snacks Expo have confirmed an extended programme of education and insights for its 2022 edition, as it celebrates its 25th edition, writes Neill Barston.

As the NCA notes, visitors to this year’s show between 23-26 May will have even more opportunities to make connections and gain insights into trends and best practices in the confectionery and snack industries, thanks to show’s newly announced industry education programming.

Speaking to Confectionery Production, the organisation’s CEO and president John Downs said advanced preparations for the event were in full flow, with well over 700 companies exhibiting at the event, and almost 100 businesses confirmed for its parallel supplier showcase event designed to focus on equipment, systems and ingredients companies.

Regarding its insights programme, its industry-specific education sessions will give attendees the opportunity to learn from experts, thought-provoking industry panels and confectionery and snack leaders tackling critical issues like supply-chain disruption, revolutionary confectionery and snack product innovation, social media’s influence on purchasing habits and post-pandemic shopping trends.

“The education sessions offered at the Sweets & Snacks Expo are unparalleled. As consumer habits continue to change during this uncertain time, access to top-tier education and insights is more important than ever, and this year attendees will have access to some of the brightest minds in the confectionery and snack industries,” John Downs, president & CEO of the National Confectioners Association, said. “Whether they’re looking to prepare for National Candy Month this June, get inspired for a bigger social media presence or rethink their front-end strategy, our attendees can find what they’re looking for – and more – at this year’s Sweets & Snacks Expo.”

In addition to a robust education schedule, attendees can find insights across the show floor at these education-focused show features and hear from 18 retail leaders:

Eye-Opener Education
Kicking off before the show floor opens, Eye-Opener education sessions feature insights for the early risers looking to get a jump on learning and connections for the day.
Insight Stage 
The Insights Stage, located in the West Hall, is the Sweets & Snacks Expo’s home for the latest data and insights on the confectionery and snack categories from industry thought leaders.
Innovation Stage 
The Innovation Stage makes its debut at Sweets & Snacks Expo this year. Here attendees can find industry trends, the latest and greatest confectionery and snack product innovations and more.
Destination Front-End 
Destination Front-End takes a closer look at the front-end experience, covering topics from merchandising best practices, disruptions on the front-end, new technologies and more to help Sweets & Snacks Expo attendees learn to manage through this vital and ever-changing section of the store.
Ask an Expert Kiosks Want to connect one-on-one with some of the experts who have graced the stage at the Sweets & Snacks Expo? The Ask an Expert Kiosk will host a selection of Sweets & Snacks Expo speakers immediately after their on-stage presentations for follow-up questions and added insights.

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