Montezuma’s confectionery supports Children on the Edge Ukrainian refugees cause
The Montezuma's team supporting aid for Ukraine. Pic: Montezuma's
UK chocolate business Montezuma’s has offered a show of support for humanitarian aid in Ukraine with a fundraising bid through the Children on the Edge charity, writes Neill Barston.
The premium brand business, which has its headquarters in West Sussex, has continued to expand its presence in Britain through opening retail stores across the South East of England.
Founded in 2000, the company has made notable developments with its confectionery ranges, including an announcement two years ago that its series would be made with 100% sustainable packaging.
Bruce Alexander, marketing director of Montezuma’s chocolate, said that staff had felt compelled to assist with the fundraiser, which went in support of Ukrainian refugees following Russia’s invasion last month. A total of 10 million people have been reportedly fled their homes amid the ongoing conflict.
“Since the war started, we have felt somewhat helpless whilst watching the shocking events unfold on the news. Many of the team have contributed individually but we wanted to do something collectively to show our support and solidarity with Ukraine, however small,” explained Alexander.
He added: “We have been working with Children on the Edge for 20 years and this particular fund-raiser was to support children in Ukraine. As you can see the team dressed in yellow and blue in support of Ukraine and baked cakes for sale in the office and factory.
“In our stores, we have historically asked customers if they want to add 25p to their purchase which goes to Children on the Edge and we match the donation. Since the war started, we have increased the voluntary donation to 50p specifically for Ukraine and we have seen a substantial increase in the amount donated.”
UK businesses respond
As previously reported, other UK firms have been moved to do their bit in supporting aid causes, including Welsh chocolate business Baravelli’s, which created a giant Easter egg as part of a prize draw for the cause.
Furthermore, British chocolate company Love Cocoa, which recently launched an additional plant-based range, H!P, also donated a weekend’s worth of profits from its online sales towards backing aid to assist displaced families from Ukraine.
James Cadbury, founder of the business, said: “Like everyone, we’ve felt so helpless in the wake of everything that’s happening in the Ukraine. We decided to donate 100% of the profits from all of our Love Cocoa and H!P web sales to the British Red Cross Humanitarian Appeal across one weekend. We believe small acts can make a big difference and hope larger businesses will follow suit.”
