Puratos names new CEO Pierre Tossut, as business continues global expansion

Chocolate and bakery ingredients group Puratos has named Pierre Tossut as CEO and Cédric van Belle as Chairman of the Board, writes Neill Barston.

His appointment takes effect from 1 January, 2022, as the company continues its expansion drive to achieving a  five billion euro turnover by 2030 for the long established family-owned company.

Moreover, the company’s new CEO has successfully led high-performing teams throughout his 26-year career at Puratos. He was directly responsible for Puratos’s R&D, marketing, product management and sales and structured the group’s health and well-being approach, a cornerstone of the company since the very beginning. Prior to this, he led the expansion of the group’s worldwide R&D footprint, heading an international team of 475 people driving research across the globe.

Tossut succeeds Daniel Malcorps, who has successfully led the company for 20 years. Commenting on the announcement, Malcorps said: “Pierre’s experience in driving innovation makes him the ideal CEO to navigate the company into the next century. He is a proven business leader, with R&D and innovation in his DNA. He has a great capacity to understand our customers’ needs and an incredible sense for building lasting partnerships all over the world.”

Pierre Tossut, the future CEO, said: “The people we work with and Puratos’s singular focus on our clients have always been key to our success and we will ensure that these remain at the center of our daily attention. At Puratos we believe that food has extraordinary power – the power to feed, nourish, celebrate, comfort and unite people of all backgrounds.

“Food innovation is energy for good, and this is why we constantly strive to grow our positive impact with the creation of innovative food solutions that promote health and well-being, and steadily move businesses, customers, people and the planet forward. We are very ambitious and we are giving ourselves the means to have an even larger global impact in the coming years, with the clear goal of reaching a five billion euro turnover by 2030.”

Cédric Van Belle will be the new Chairman of the Board. He was first appointed to the Board of Puratos Group in 2016, as part of the third generation of shareholders. He has been managing the family-owned worldwide network of chocolate museums (Choco-Story) since 2003. He is an active member of several committees within the Group and is Chairman of the Next Generation Cacao Foundation, a Puratos foundation whose mission is to contribute to the social, economic and environmental development of cocoa farmers and communities.

The current Chairman of the Board Eddy Van Belle commented: “After a very thorough selection process within the third generation of shareholders, the members of the Board of Directors and the shareholders unanimously elected Cédric as our future Chairman of the Board. Cédric has always shown his genuine dedication to cementing the family shareholding with a long-term vision whilst also having a positive impact on people, the planet and society.”

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