Classic US chocolate brand Fannie May delivers new direct to consumer website

US classic premium chocolate brand Fannie May has delivered a new direct-to-consumer website for its customers to experience its series of confections that have placed it at the heart of the Chicago community, writes Neill Barston.

The business, which began in 1920, recently celebrated its centenary amid the pandemic, which has not deterred the company – which is now under the parent ownership of Ferrero, in continuing to expand its offering.

As previously reported by Confectionery Production, US online retailing of confectionery experienced major growth during the past 18 months, with the National Confectioners Association highlighting a major 70% growth pattern in web-based consumer sales last year.

For its part, Fannie May’s latest website customers can build their own premium gift boxes and hand select from an assortment of chocolates. They can also enjoy delicious seasonal creations, including the Milk Chocolate Pumpkin Pie Spice Pixies, which feature the perfect combination of gourmet buttery caramel infused with pumpkin pie spice and roasted pecans that are covered in Fannie May’s classic milk chocolate.

Since acquiring Fannie May in 2017, Ferrero continues to make investments and recently renovated storefronts to reflect the American chocolate shops of the 1920s. In addition, the brand introduced new, vibrant packaging across its collection to celebrate the next century of masterfully crafted chocolate.

Among the brand’s core series are products including its Trinidads, Carmarsh, Vanilla Buttercreams, Mint Meltaways, Caramel Pecan Pixies, Peanut Butter Buckeyes, S’mores Snack Mix, Milk Chocolate Peanut Butter Pretzels and an assortment of chocolate bars, with each product created from high quality ingredients.

“For over 100 years, Fannie May Premium Chocolate has been delighting the Midwest with premium chocolate made with care and craftsmanship,” said Jennifer Peterson, Brand Director at Fannie May. “As the fastest growing premium chocolate brand, we are thrilled to share our American-inspired flavour profiles with the nation at large and look forward to anchoring celebrations and new traditions in generations to come.”


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