Cadbury Dairy Milk packaging set for up to 30% recycled materials
A renewed move to improve production sustainability is being made by Mondelēz International, as its UK Cadbury Dairy Milk made in Bournville, is set to be made with packaging containing up to 30% recycled plastic, reports Neill Barston.
According to the business, it will involve a roll out for a total of 28 million sharing bars in 2022, forming part of a broader global commitment to cut the use of virgin plastic material in its overall plastic packaging portfolio by 5% by 2025.
Mondelēz International is already using 75% recycled plastic (RPET) content in its Dairylea Lunchables and Snackers packaging in the UK and will also begin using recycled plastic in its Philadelphia tubs and lids from next year.
As the company noted, it is investing over £21 million a year across the globe in technology, resources and recycling infrastructure and anticipates an acceleration in this investment over time. By 2025 it will aim to have invested over £215m in helping to create a more sustainable future for plastics. The plastics reduction on Dairy Milk will apply across the UK and Ireland.
“This next step in our journey to reduce our use of virgin plastic in our iconic Cadbury range is a really important one, which I am very proud of,” said Louise Stigant, UK Managing Director, Mondelēz International.
“We are committed to reducing waste and closing the loop on packaging – keeping valuable materials within the economy and out of the environment. Our increased use of recycled plastic will drive demand for this material and reduce our need to produce new, virgin plastic.”
Earlier this year Mondelēz International joined forces with retailers and other FMCG leaders to finance and launch the Flexible Plastics Fund. The fund is designed to drive up UK recycling rates of flexible plastic through front of store collections initially, with the longer-term aim to include this material within UK household collections. Mondelēz International is also a member of the UK Plastics Pact and a signatory of the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment.
Marcus Gover, CEO at WRAP which leads the UK Plastic Pact said: “Action is urgently needed to address the complex challenges around plastic bags and wrapping, which represents nearly a quarter of all UK consumer plastic packaging. Moves towards recycled content are important in reducing the demand on natural resources, and I am pleased Mondelez International will include recycled plastic from next year on this household brand as part of its work toward the UK Plastic Pact targets.”
Rebecca Pow, Minister for the Environment also welcomed the move. She said: “I am pleased to see Mondelēz International taking this step as we all work together to tackle plastic pollution. Our landmark waste reforms, including making companies more responsible for their packaging and our plans for a world-leading plastic packaging tax, coupled by real action from industry mean we are finally turning the tide on plastic waste.”