Food Ingredients Europe to return as a combined live trade show with online elements

The major Food ingredients and Health ingredients Europe trade shows have been confirmed for 2021 in Germany as combined live events with additional online content, reports Neill Barston.

Organisers Informa Markets recent survey showed that over 60% of respondents would be prepared to attend an event in-person right now, with 86% of the available stand space at this year’s fairs already sold.

The co-located events are due to be staged in Frankfurt from November 30 to December 2, with the the accompanying online event, starting November 22, catering for those unable to make it to Germany amid pandemic travel restrictions. The additional content will include online product presentations, ingredients search functions as well as chat and video meeting functions.

The Fi Europe team expects the new format to attract more than 23,000 attendees and 1,200 exhibitors. To ensure that attendees can enjoy business and networking opportunities in optimal conditions at the show, the 10-point compliance plan of the “AllSecure Health & Safety Standard”, developed by Informa Markets, will be in place, imposing regulations on cleaning and hygiene, and physical distancing, along with protection and detection measures.

Julien Bonvallet, Brand Director: “It’s the details that make the difference, and we have paid attention to details when it comes to added safety for everyone involved. We are already in contact with exhibitors about replacing the distribution of brochures with a QR code system that will help reduce physical contacts. And, of course, we’re adapting our hall layout with wider alleys so that two-way traffic is feasible, while maintaining distancing regulations. Furthermore, as this is an F&B show, a secure way of sampling and tasting will be guaranteed.”

The 2020 online edition of Fi Europe and Fi Global digital events in recent month proved that the formats were not only well-received, but also tapped into completely new attendee potential: between 40 and 60 per cent of participants in those online events attended for the first time. The global reach also increased thus broadening brand awareness and business opportunities.

As organisers noted, with the decision to combine Food ingredients and Health ingredients, the event team acknowledges the ever-increasing blurring of lines between everyday foods, products with added health benefits and nutraceuticals.

COVID-19 has led to a further surge in healthy eating, and thus demand for health ingredients, plant-based alternatives, gut health and immunity concepts and ingredients.

In a survey by the European Institute of Innovation and Technology, one-third of respondents from 10 countries in Europe said healthy eating will be very important in the post-pandemic era. Furthermore, almost as many stated that avoiding additives and preservatives will continue to be of great importance. A consumer shift towards healthier nutrition means shoppers are also looking to make the right choice when it comes to sugar, salt and fat reduction. It’s a trend driven by not only consumers, but also legislative changes in the wake of an EU 10% sugar reduction target from 2015 to 2020.

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