Hershey unveils its key Valentines and Easter confectionery series

US confectionery group Hershey has made its first foray into delivering new product ranges for 2021, with the launch of its latest Valentine’s and Easter series that aim to offer a new twist on classic series, reports Neill Barston.

With the brand aiming to build a market recovery this year amid the ongoing coronavirus pandemic, it is releasing a number of expanded and special edition seasonal ranges.

Among its key new lines are Hershey’s Kisses milk chocolate Meltaway Roses, Hershey’s milk chocolate Bear, Hershey’s Hugs & Kisses Heart Box, Reese’s Peanut Butter Rose, and Reese’s Big Box O’ Love.

“Whether you are a hopeless romantic or a last-minute Cupid, these new offerings are the perfect treat to make Valentine’s Day extra special,” said Erin Crawford, Brand Manager, Holiday. “Our team took our classics – Kisses candies, Hershey’s chocolates, Reese’s cups – and added new seasonal masterpieces that you’ll want to stock up on for the entire year.”

Furthermore, the company is releasing its Reese’s Mallow-Top Peanut Butter Cups, Hershey’s milk chocolate Pip Bunny, Hershey’s milk chocolate Build-A-Bunny and Ice Breakers Strawberry Lemonade Duckling.

Spring has sprung with Reese’s Mallow-Top Peanut Butter Cups, delivering extra marshmallow flavours goodness alongside the peanut butter and chocolate duo. For the classic chocolate lovers, there are more chocolate bunnies to choose from this year than ever before. Those looking for a refreshing burst of flavour will enjoy Ice Breakers Strawberry Lemonade Duckling, a sugar-free gum with a sweet and sour twist.

“This Easter, our star is the Reese’s Mallow-Top Peanut Butter Cup” said Michael Reese, Senior Brand Manager, Holiday. “We’ve reimagined the classic Reese’s Cup by combining the top Easter flavours, milk chocolate, marshmallow and delicious Reese’s peanut butter, all into one amazing cup. Yes, it’s as good as it sounds.”

In addition, the company confirmed that some of its most popular lines from Valentine’s Days and Easters’ past are to make a return, including Hershey’s Kisses Lava Cake, Kit Kat Raspberry Creme and Reese’s Peanut Butter Hearts. The list also includes Cadbury Creme Eggs, Reese’s Pieces Shake N’ Break and Reese’s Peanut Butter Eggs are back again this year, plus a further seasonal favourite in the form of  Kit Kat Lemon Crisp, which will be available for a limited period.


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