Fritsch creates new learning academy for employees and customers

A new learning academy has been established by German bakery business Fritsch, which is set to provide training both in the classroom and online for employees and its customers.

As the firm noted, it has now been a year since it became part of the Multivac group, and it has maintained its goal of focus on ensuring high levels of eduction for its workforce as a key strategy.

The company continuously holds modular training courses across its wide range of subsidiaries, with training programmes  driving growth in knowledge and experience, thus ensuring a uniform standard within the network worldwide.

This allows customer concerns to be answered with a comprehensive, solution-oriented response. The training concept is geared to three target groups. In application-specific courses, Multivac service technicians receive simulated enquiries from first and second level support.

In sales training courses, the trainers focus on content relating to the Fritsch portfolio, the market and the competition. The customer training programme focuses primarily on the technical handling of the machines and systems, such as operation, maintenance and cleaning.

Training courses can be held effectively in any location: as onsite training at our customers’ premises, at its newly renamed technical centre, the World of Bakery, or online.

Directed by Stefan Schmitt, who has brought over 30 years of experience to the business, the Fritsch Academy has the ability to host live events for interactively teaching the course content as well as for answering customers’ specific enquiries.  He is supported by Elke Döpfner, who draws from the wealth of experience she has gained from her sales activities in the Germany/Austria/Switzerland region.

In order to express how much the connection between first class technology and high value products has meant to the business, it created a new identity for its technology centre. Starting with artisan bakers we also offer lines for the industrial section.

The team at the World of Bakery is led by Michael Gier, with the  master baker and food technologist having been with the business since 2006, and is known among many customers as a valuable advisor.

Furthermore, another key development within Fritsch is the creation of a new division, young classics, for used machinery sales. Either existing lines that are no longer required, or demonstration machines from trade fairs or from the World of Bakery also qualify as part of its new area of focus.

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