Nestlé revives KitKat Chunky flavours for limited run
Nestlé has moved to bring back two of its favourite KitKat Chunky flavours in the form of its cookie dough and mint varieties for a limited production run starting this summer.
The cookie dough range features a crisp wafer finger coated in a thick layer of cookie dough filling with chocolate pieces, all covered in thick KitKat chocolate, while its counterpart mint offering features a crisp wafer finger covered in mint flavour milk chocolate.
The KitKat Chunky Flavourites launch forms part of the brand’s strategy to excite consumers by introducing new flavours or bringing back fans’ favourites each year. KitKat Chunky Cookie Dough will be available until 2021, while KitKat Chunky Mint will be available for one production run only.
Sascha Macchi, brand manager for KitKat said: “We know KitKat fans love the opportunity to rediscover limited edition flavours and this is why we are bringing back two huge favourites this year. As a nation, we cannot get enough of cookie dough, so we are expecting consumers to go wild for the return of KitKat Chunky Cookie Dough.
“The UK is also a huge fan of minty treats, so we expect KitKat Chunky Mint to be flying off the shelves as soon as it leaves our production line in York! What’s more, it’s available for a limited time only, so we urge fans to get theirs quick!”
KitKat Chunky Cookie Dough is available now, while the KitKat Chunky Mint will be available from 13 August. In September, the brand will be celebrating the ultimate collection of KitKat Chunky flavours with a £1 million social media and broadcast campaign that will also include KitKat Chunky Milk and KitKat Chunky Peanut Butter.
2018’s winning flavour, KitKat Chunky Salted Caramel Fudge, proved to be a big hit with millennial consumers, with over 70% saying they would try the variant again.
KitKat Chunky was launched in 1999 and over the years it has been frequently innovated to deliver exciting flavours, including Peanut Butter, Hazelnut, Coconut, Chocolate Fudge, New York Cheesecake.