Love Cocoa launches luxury eggs linked to Cameroon tree planting campaign
UK luxury confectionery brand Love Cocoa has launched two luxury chocolate eggs including a vegan-friendly option, linking to its campaign to to plant 500,000 trees in north Cameroon to fight deforestation.
As the company explained, the products are also palm oil free with 100% recyclable packaging that’s also plastic free. They will be available through Ocado this month, marking the brand’s first foray into the grocery market.
The company’s ‘One Bar, One Tree’ campaign also aims to help positively impact on climate change, operating on a basis of for every Love Cocoa product being sold, the brand will in return plant a tree. It is working with charitable organisation Trees for the Future, the confectionery group believes the scheme will benefit both cocoa farmers and the environment.
The eggs sport Love Cocoa’s new-look packaging featuring modern geometric designs, which will be rolled out across the rest of the product range from the end of March.
James Cadbury, Love Cocoa founder and the great-great-great Grandson of Mr John Cadbury, who spoke to Confectionery Production recently at ISM in Cologne, Germany, explaining there had already been a particularly positive response to its initiative at the event.
Speaking on the campaign, he explained: “This launch represents exciting times for the Love Cocoa brand, bringing our award-winning flavours and unique designs to the masses via Ocado. We are also proud to be partnering with Trees for the Future and are committed to planting 500,000 trees in 2020, helping local communities in West Africa badly affected by deforestation.”