Beneo to release its latest sugar free sweets collection at ISM

For this year’s ISM trade fair, Beneo is unveiling its latest confectionery collection featuring sugar-free candies that contains authentic flavours from around the world.

As the company notes, recent research has shown that consumers want an emotional connection to what they eat. In order to revitalise confectionery sales in established markets, brands are being encouraged to develop confectionery flavours and textures which offer a memorable consumption occasion.

Meanwhile a quarter of consumers worldwide are influenced by products containing low/no sugar when buying sugar confectionery, with Beneo’s latest series devised to respond to this enhanced level of demand.

In producing its latest Sweets Collection series, Beneo has worked with its flavour development partner, Symrise. Local experts in Europe, North America and Asia tasted and identified flavour-combinations in line with consumer trends in each region.

Amongst others, the Beneo Sweets Collection includes: Garden Chills: A two coloured stamped candy in green and yellow that offers a refreshing taste of lemon, lime and garden-mint and reminds the consumer of warm summer days in an Italian garden.

Yuzu Candy: This hard-boiled candy contains the refreshing, tropical taste of the Asian fruit Yuzu, reminding consumers of their far-flung travels across the world

Tropical Blossom: This swirl candy combines the fruity flavours of orange blossom, hibiscus and blood orange, enabling the consumer to sense the summer breeze from America’s Deep South.

Rudy Wouters, vice president Beneo Technology Centre, commented: “We all know that taste is key for re-purchasing food products and using authentic flavours can allow consumers to experience memorable key moments again. Bringing the two elements taste and flavour together creates a winning combination that is crucial for experiencing emotional memories. This is why Beneo is working closely with its local partners and customers around the world to ensure the recipes and samples developed meet regional taste preferences. With our most recent collection of sugar-free candies, we have brought sensorial immersion to life and made authentic flavours perceptible, to help our customers tap into the latest trends driving the category.”

The Sweets Collection contains Beneo’s Isomalt, a naturally-sourced sugar replacer and the only one of its kind made from pure beet sugar. With a sweetening profile almost equal to sucrose – but with half the calories – it is ideal for confectioners looking for sugar-free alternatives.

– asdf Sweets Collection at the BENEO booth: 10.2 G77.

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