Game of Thrones Oreo cookies sell out in record time

A special edition range of Oreo cookies based on the global hit TV series Game of Thrones sold out in record time, according to manufacturer Mondelēz International.

Speaking to Confectionery Production at Sweets and Snacks Expo, Rick Brindle, vice president of industry development, explained the limited run of its core biscuit brand had enjoyed a phenomenal response.

Its release tied in with the conclusion of the epic screen series, with Oreo designs dedicated to the main houses of the series, including House Stark, House Targaryen, House Lannister, as well as another dedicated to the feared white walkers. See our next edition for the full interview on the company’s Sweets and Snacks appearance.

The past week has also seen the business publish its 2018 Impact Progress Report, announcing significant progress against its 2020 Impact Goals. This highlights how the company met a major well-being target, achieving 15 percent of net revenue from portion control snacks, two years ahead of expectations.

The report also describes advancements against Mondelēz International’s 2020 sustainable agriculture and environmental footprint goals to combat deforestation while protecting land rights and human rights and scale these efforts in areas where they can have the greatest positive impact. In addition to sourcing 43 percent of cocoa for Chocolate brands through the company’s signature cocoa sustainability program, Cocoa Life, in 2018, the company has continued to play a significant role in creating a sustainable palm oil supply chain by accelerating action against plantation companies contributing to deforestation.

“We believe that consumers should not have to choose between snacking and eating right, or to worry about the impact their snacking choices have on the world and their communities,” said Dirk Van de Put, Chairman and CEO of Mondelēz International. “Our company is playing a significant role in making snacking both sustainable and mindful by creating a future where people and planet thrive, and evolving our portfolio to inspire mindful snacking habits. I’m proud of our progress in 2018, particularly in well-being snacks where we were able to reach a major goal ahead of schedule.”

Mondelēz International focuses its efforts on areas where it can have the greatest impact and drive meaningful change at scale in sustainability and mindful snacking. Following are highlights of the company’s 2018 progress:

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