Haldiram offers alternative treating experience for Valentine’s

With Valentine’s Day just around the corner, Indian snacking firm Haldiram’s is encouraging sweet lovers across the UK to rethink their approach to the perfect treat to mark the occasion.

A fragrant, indulgent alternative to conventional bouquet or box of chocolates, Gul Crunch Ladoo is centre on the brand’s fusion of blending the best of eastern and western confectionery traditions.

Handcrafted in India and rooted in generations of industry expertise, Gul Crunch Ladoo is a striking rose-petal-covered delicacy that blends tradition with indulgence.

Fragrant, nutty and softly floral, each bite delivers an unexpected crunch followed by the gentle sweetness of rose – a flavour profile that feels nostalgic and daringly different at the same time.

A new addition to Haldiram’s Khaas Collection and made using the finest ingredients, Gul Crunch Ladoo features a luxurious blend of almonds, cashews and pistachios, brought together with jam made from real rose petals. The result is a sweet treat that’s rich, aromatic and balanced.

According to the company, the  product is vegetarian and gluten-free and comes in boxes of six, nine and 16.

As Haldiram’s continues to expand its presence across the UK and Europe, Gul Crunch Ladoo represents the brand’s commitment to introducing authentic Indian flavours with global appeal — where heritage meets modern taste.