Mondelēz International commits to recycling packaging scheme for Milka biscuits
Global confectionery group Mondelēz International has joined the Loop initiative, a subscription based system for distributing consumer goods reusable containers.
The company will engage with the scheme devised by TerraCycle, with its Milka brand of biscuits, through online ordering to receive customised and brand-specific durable packaging that is collected, cleaned, refilled and reusable. One of the key goals of the scheme is to reduce single-use packaging and to provide a convenient and durable solution to consumers.
Mondelēz said the move is part of its drive to have 100 percent of its packaging globally recyclable by 2025.
“At Mondelēz International, we are committed to reducing packaging waste and making all our packaging recyclable by 2025. We are proud to be part of the Loop initiative with our iconic Milka brand, building on its strong commitment to sustainability and well-being and delivering on the brand’s purpose of “making the world a more tender place”,” added Debora Koyama, chief marketing Officer, Mondelez Europe.
“Milka is a great fit for Loop and the initiative shows how Mondelēz International is living its purpose to empower people to snack right by providing the right snack, for the right moment, made the right way.”
Four stainless steel containers have been developed to provide consumers a more sustainable way to enjoy Milka chocobakery offer: Milka Cake & Choc soft cake, Milka Choco Biscuit cookies and Milka Tender Break bars. The Milka brand has long engaged consumers with its sustainability approach, sourcing Alpine milk from local, small-scale farms, investing in Cocoa Life to create a sustainable cocoa supply, and sourcing sustainable wheat for its biscuits through the Harmony program.
The programme reinforces Mondelēz International’s commitment to creating a positive impact on the planet and people, and will help deliver its long-term objective of zero-net waste packaging. Pilot schemes are scheduled to launch in the spring in France and the northeastern United States. Additional markets are expected to launch in 2019 and 2020.