Ethical chocolate company, Tony Chocolonely arrives in the UK

Ethical chocolate company, Tony Chocolonely arrives in the UK

Dutch ethical chocolate company Tony’s Chocolonely has launched its products on the UK market for the first time.

Tony’s Chocolonely was founded in the Netherlands in 2005 by investigative journalist Teun van de Keuken, who made the tough realisation that child labour and modern slavery were still prevalent in cocoa farms in West Africa – where some of the world’s largest chocolate companies buy their cocoa.

Teun has been striving for slave-free chocolate for the past 14 years, actively paying a higher price for cocoa beans and forming long-term relationships with farmers to create a transparent and 100% traceable process from bean to bar.

The company also provides business and agricultural training to increase productivity on its farms.

The chocolate bars are unequally divided because, as the company states “it’s strange for a chocolate bar to have equal pieces while the industry is still so unequally divided”.

Since it’s initial launch, it has seen successful launches in Germany, Sweden, Finland, Belgium and the US and is now heading to the UK.

Tony’s will launch exclusively into Selfridges from today (11 January) for one weekend and will then launch in Whole Foods and Ocado before rolling out to Waitrose stores from February and Sainsbury’s in March.

It is launching 180g bars in seven variants: Milk Chocolate, Milk Chocolate Caramel Sea Salt, Milk Chocolate Hazelnut, Milk Chocolate Almond Honey Nougat, Dark Milk Chocolate Pretzel Toffee, Dark Chocolate and Dark Chocolate Almond Sea Salt, and four varieties of 50g small bars: Milk Chocolate, Milk Chocolate Caramel Sea Salt, Milk Chocolate Hazelnut and Dark Chocolate Almond Sea Salt.

Some 1% of Tony’s Chocolonely’s net revenue is donated to the Chocolonely Foundation, supporting projects to eradicate modern slavery in the
cocoa chain.

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