Nestlé sells Violet Crumble to Robern Menz
Nestlé Australia has sold its Violet Crumble brand to Australian confectioner Robern Menz for an undisclosed sum.
Under the sale, Robern Menz will acquire the iconic Violet Crumble brand and its associated intellectual property, plant and equipment.
Violet Crumble has been manufactured at Nestlé’s factory in Campbellfield, Melbourne, since 1983. In 2017, the company invested $8 million in the factory to grow key locally manufactured chocolate brands and support growing KitKat exports.
According to the terms of the acquisition, manufacture will transfer to the Robern Menz factory in Adelaide, south Australia, in the coming months. There will be no changes to staffing at the Nestlé factory.
Martin Brown, Nestlé general manager for confectionery, says, “The sale of the Violet Crumble brand to Robern Menz recognises that they are well positioned to combine their existing honeycomb manufacturing with that of Violet Crumble and continue to invest behind this well-loved brand.”
He adds, “We remain committed to manufacturing our other loved brands, such as KitKat, Milkybar, Allens and Soothers here in Australia.”
Phil Sims, Robern Menz CEO, adds, “As the new gatekeeper of Violet Crumble, we are aware of the responsibility that comes along with owning a brand so highly regarded in the Australian marketplace.”
He adds, “With our expertise, we can ensure that Violet Crumble is produced with no change to the recipe, and with the same passion and affinity Australians have had towards the brand since 1913.”