Packaging firm set to expand
Bosch Packaging Technology is aiming to expand its position in the packaging technology market globally by 2020, and in particular in Africa and Asia. The company also intends to spur further growth by venturing into new fields of business.
“We expect to see fundamental change in the market for packaging machinery. We not only want to react to this change, we also aim to help shape it,” said Friedbert Klefenz, president of Bosch Packaging Technology, during the company’s press conference at the Interpack trade show in Düsseldorf.
At present, Bosch Packaging Technology generates around 40% of its sales in Europe, 30% in Asia, and a quarter in North and South America. However, for the coming years, a strong regional shift is expected. “Until the end of this decade, we aim to continue growing strongly in the established markets, such as Europe and North America. At the same time, we will generate far more than a third of our sales in Asia,” said Klefenz. Africa and the Middle East are also gaining significance. “Markets in Europe and the Americas will keep developing continuously. This means that the overall market for packaging machinery will grow. However, in the coming years, there will be a shift in the importance of regional markets.”
The equipment business for the food and confectionery industries has developed well. This year, the company will be delivering two packaging lines to a biscuit manufacturer in Mexico. Alongside the sale of machinery for dry foods and confectionery, in the coming years Bosch Packaging Technology intends to significantly expand its business in the selected beverages and liquid food segments.