Creating a buzz

Cadbury has created a bit of a buzz by introducing a chocolate bar that incorporates seven different flavours – Caramel, Fruit & Nut, Whole Nut, Oreo, Daim and Turkish. The bar will be available as a limited edition – only 50 bars will be made.

On balance, here at CP HQ, we think a bar containing a variety of flavours is a great idea – that is, if you enjoy all the flavours included equally. If you have an overall favourite flavour, you’d probably prefer an entire bar of that!

However, for its novelty value and visual appeal, we hope Cadbury decide to roll it’s Dairy Milk Spectacular 7 out to the nation. If you find it difficult to decide which of your favourite flavours to choose, then this could be the answer, although apparently the bar was actually created to encourage us Brits to try new flavours. According to research carried out by the Cadbury R&D team, Brits can be hesitant to try something new! Well, not us… Of course, we love to try new products that stand out from the crowd.

And Cadbury isn’t the only brand to be encouraging consumers to broaden their horizons, although there are far too many weird and wonderful chocolate bar flavour combinations on the market to mention them all here.
London based Mighty Fine Chocolate produces a range that includes Curry & Chips and Wasabi Pea Crunch, while this week The Telegraph highlighted what it called the ‘world’s weirdest’ chocolate bars. In Japan, Kit Kats are available in a huge variety of flavours, which include Gouda cheese, pear, brown sugar syrup, blueberry shortcake and even purple sweet potato.

Then there’s bacon flavoured chocolate and there are now plenty of variations on this theme. Chuao Chocolatier describes its bar as having a “splash of maple syrup, a bit of bonfire smoked sea salt and crispy, uncured bacon bites.”

Komforte Chockolates produces a range of flavours including ramen, tortilla chips and French toast. Their French toast chocolate bar contains 33 per cent milk chocolate, bagel chips, cinnamon and nutmeg. And although it has now been discontinued, Zotter at one point produced a peanut and ketchup flavour bar. I have to say that I’m not too sure about this one, but brands like Zotter continue to experiment.

And while we’re on the subject of chocolate ‘flavours’, Choc on Choc has launched a range to mark the run up to the imminent UK elections. David Cameron’s bar is studded with blueberry pieces, Ed Miliband’s comes in a red raspberry flavour and the Nick Clegg edition is filled with chunks of honeycomb. Sounds like fun to us!
What are your views on flavour combinations? Do you produce a chocolate variety that stands out from the crowd or have you purchased and enjoyed one? Do let us know…