Praline maker addresses sustainability

Praline maker Van Coillie has switched its production to products of Barry Callebaut’s Quality Partner Programme (QPP). QPP is a long term sustainability programme, aimed at assisting cocoa farmers in Côte d’Ivoire and Cameroon by means of trainings and support, in order to help improve the livelihoods of cocoa farmers and their communities, as well as the quality of the cocoa.

Van Collie has used top quality cocoa beans, premium butter and cream for its Belgian top quality chocolates for more than 30 years. Only exceptional standards are good enough for both Barry Callebaut and Van Coillie: luxury, premium raw materials, creative craftsmen, knowledge, experience, and passion, among others.

“We are delighted that Van Coillie, as a loyal customer, has decided to become part of our Quality Partner Programme by switching to QPP cocoa beans. This will allow end consumers to buy chocolate made with sustainable cocoa and thus support the future of quality cocoa,” says Sofie de Lathouwer, marketing director food Mmanufacturers Western Europe at Barry Callebaut.

The finest quality, sustainability and authenticity are critical values both for Barry Callebaut and for Van Coillie. The programme undoubtedly contributes to those values: “After having seen the work actually delivered on the field in Côte d’Ivoire, we are fully convinced of the merits of the Quality Partner Programme. In the context of openness to new challenges and investments in the future, we are enthusiastic to become an even bigger part of Barry Callebaut’s continuous quest for top quality cocoa produced in a sustainable way,” adds Koen Ameye, praline maker at Van Coillie.