Dutch-founded impact brand Tony’s Chocolonely has entered the summer confectionery space with a ne sweet and salty Popcorn Crunch range within its 180g bar series, reports Neill Barston.

As the B-Corp, Fairtrade certified company explained, its latest treat combines two favourite film snacks into one chunky bar, which is packed with roasted, caramelised popcorn pieces and covered in Tony’s’ signature milk chocolate.

Promising a  nostalgic hit of moreish crunch and sweet, its roasted corn notes have been developed to take you straight back to your favourite cinema, with each bar features Tony’s signature unequally divided design.

The ranges is made from 100% traceable cocoa beans, and as the business added, the sector remains under considerable strain from a number of mounting challenge. From  climate shocks and crop diseases in Ghana and Ivory Coast, where two thirds of the world’s cocoa for the confectionery sector is grown, have caused yields to decline.

As the company noted, because of poverty, there has been systematic lack of investment in cocoa farmers and their farms, it also causes child labour and deforestation – which are being addressed with upcoming EUDR deforestation legislation in Europe, and parallel due diligence frameworks making their way through the EU Parliament.

Furthermore, Tony’s Chocolonely’s Open Chain system continues to make gains, using its 5 Sourcing Principles to enable farmers to earn a living income and build long-term partnerships. All cocoa beans used by Tony’s, including in the new Filled range, are sourced through this model, ensuring resilience for farmers and premium-quality beans.

The company described its polices as being ‘the smartest way to protect the future of chocolate’ through promoting better farming practices.

Its latest series is being made available in UK Asda stores from this month, as well as the company’s own website.