New generation protein bar

With its new QuadBar, private label maker SternLife has developed a new generation of protein bars that feature an optimum combination of nutrients. The QuadBar has a high content of protein and roughage at 34 per cent each, while carbohydrate content is low at just 2.5g. “This combination is new in this segment,” says Marc van Essen of SternLife sales. “Another plus point is its very good flavour. In product development we placed a priority on natural ingredients and an unusual flavour experience.”

Nuts, fruit pieces and similar ingredients ensure maximum enjoyment. The bar is not chocolate-coated, underscoring its health and wellness character. Thanks to the low carbohydrate content, sellers can also label it ‘low sugar’ or ‘no added sugar’ for further incentives to buy.

SternLife is bringing the QuadBar to the market in four flavours: Strawberry Cheesecake with small strawberry and cookie pieces, Vanilla Almond with whole almonds, Brownie Dough and Cookies & Cream.
The ingredients and nutrients can be flexibly varied to customer order, as Marc van Essen explains: “We offer customers everything from a single source, from the initial idea to product development to the finished powder or bar. Customers benefit from the networked co-operation with our sister companies in the Stern-Wywiol Gruppe.