The Beneo label

22 August 2011 – “The Beneo label is continuing to drive business expansion for customers who use it on their products”, says Tim Van der Schraelen, marketing communication manager at Beneo. “Not only are we seeing more and more customers expanding their range of products that carry this popular digestive health label, but new customers are seeing its potential too, with food retailer SPAR introducing the Beneo label to its Slovenian stores this summer.” In addition, the Beneo label is now collaborating with even more dietetic associations than ever, ensuring that this vital group knows the value of promoting digestive health to members across the globe.

The Beneo Label Program, which began ten years ago as a joint European led initiative between food manufacturers and Beneo, is designed to communicate the health benefits of Beneo’s Orafti inulin and oligofructose (prebiotic ingredients), through the use of one easy to understand quality label. The label provides a product with a recognisable symbol that indicates to consumers that it contains a sufficient amount of Orafti inulin or oligofructose to support scientifically proven health and nutritional benefits.

Newtree chocolate spreads

Newtree has expanded its range of chocolate spreads and now has five flavours. All of the flavours carry the Beneo Label and the latest flavours are orange, strawberry and cherry. Combining pleasure and a health message, the Newtree chocolate spreads are prepared with a high quality chocolate (73% pure chocolate), contain 70% less fat and 40% less calories than other chocolate spreads and contain Beneo’s Orafti Synergy1 (a patented form of oligofructose enriched inulin). Newtree distributes these products to a range of food retailers in Benelux, France, Germany, Scandinavia, the UK, Switzerland, Greece, Italy and the United States, and also selling its products online.