Consumer studies reveal Brits favourite ways to enjoy biscuit breaks

A consumer study on eating habits for some of our most beloved snacks has found that overall, 63 percent of Brits love dunking a biscuit, which remain among the categories favourite treats.

According to the new research, younger generation rediscovering the nation’s trends when it comes to quite how to enjoy a tea break.

In fact, Gen Z are the biggest fans of dunking, with 70 percent of 18 to 29 year olds admitting they are partial, compared to just 52 percent of over 60s.

The great British custom has been around for centuries – in fact, dunking is thought to date back to the 1500s, when Royal Navy sailors were given biscuits known as “hard tack” which were so tough, sailors would dunk them in beer to soften them.

Now, to commemorate the launch of their new smart kettle which helps make the perfect cuppa for dunking biccies, researchers from Aldi polled the nation to find the perfect biscuit for dipping in tea.

And top of the list is the humble Custard Cream, with 29 percent of the vote, just beating off stiff competition from the chocolate digestive (28 percent).

Rich Tea (28 percent), Bourbon (26 percent), Malted Milk (24 percent) and Hob Nobs (22 percent) also made the top ten.

Regionally the biggest dunkers live in Swansea where 76 percent dip their biscuits, compared to just 54 percent of Norfolk.

The study also revealed the secrets to the perfect cup with the MAJORITY insisting they only use English Breakfast tea (67 percent), adding hot water first before letting the bag stew for TWO minutes to achieve the ultimate shade.

Half (49 percent) agree that a splash of semi-skimmed milk should then be added to help bring the temperature down to 57 degrees, which is considered the perfect drinking temperature.

The new research comes as Aldi announces the launch of its new Smart Kettle and at just £29.99, it is set to solve the nation’s tea woes.

Jo Bryant, etiquette consultant, said: “It’s clear that tea remains a very important part of our lives, with the average Brit consuming a staggering 1,460 cups a year, and each tea-drinker having their own particulars about how they have their tea.”

The kettle is normally on at 7am for Brit’s cup of the day, with (40 percent) having a specific mug that they always use which they believe helps their tea taste its best.

Despite our excitement over a cuppa, 48 percent say they often have to re-boil their kettle because they get distracted. In contrast, colleagues (45 percent) are the worst at making a brew.