Hershey’s One brand gains key backing from pro golfer Bryson DeChambeau

Hershey-owned better-for-you brand, One, has unveiled its latest key summer offering in the form of a double chocolate flavour protein bar, as the market for alternative confectionery options continues notable growth, writes Neill Barston.

Significantly, the new release has already gained a celebrity endorsement, with pro golfer, Bryson DeChambeau, a noted fan of the confectionery line, has welcomed its development.

The One x Hershey Double Chocolate bar has been created with 18g of protein and 1g of sugar, it’s an easy way to enjoy indulgent chocolate flavour while offering a key energy boost for a number of occasions.

From lunchboxes, s’mores by campfires and holiday celebrations, the Hershey’s Milk Chocolate bar has long been part of American culture – and with chocolate ranking as the #1 snack category and most preferred protein bar flavour, the new line has doubled down on satisfying the demand for the major confectionery group’s core lines.

“The One x Hershey’s Double Chocolate flavoured protein bar isn’t just another convenient and nutritious snack – it unlocks a sweet, satisfying and unforgettable flavour experience that only One can offer,” said Deanna Lyons, Brand Manager for the protein-enhanced bar series.. “Our fans are always on-the-move, and with One, they can stay deliciously fuelled with double the iconic Hershey’s flavour.”

For his part, US-based golfer Bryson, who has won two major championships, remains a fan of the series for an on-the-go energy hit that has continued to gain in popularity under Hershey ownership over the past six years.

“As someone who incorporates protein-packed snacks to power his performance on the green, DeChambeau is an avid fan of all ONE bar varieties. From training and tournaments to day-to-day life, the new One x Hershey’s Double Chocolate flavored protein bar is his go-to snack that keeps him energised and ready to play.

“When I’m out on the course, I want something that’s tasty, fast, and keeps me going,” said Bryson DeChambeau. “The ONE x Hershey’s Double Chocolate flavoured protein bar nails it! It’s loaded with protein and has that classic Hershey’s chocolate taste—so I get the best of both worlds and the fuel I need to stay locked in.”