Hershey’s One brand gains key backing from pro golfer Bryson DeChambeauHershey-owned better-for-you brand, One, has unveiled its latest key summer offering in the form of a double chocolate flavour protein bar, as the market for alternative confectionery options continues notable growth, writes Neill Barston. Business news, Cocoa & chocolate, Ingredients, New products, Processing, Sustainability
Buffalo Bills quarterback Josh Allen back latest Snickers special editionMars Wrigley flagship brand has confirmed a big-hitting deal with Buffalo Bills Quarterback Josh Allen for a special limited edition bars and ice cream packs as part of the group’s sponsorship of the National Football League, reports Neill Barston. Business news, Cocoa & chocolate, New products, Packaging, Sustainability
Black Forest teams up with singer Kelly Rowland for major US tree replanting schemeUS confectionery and snacks brand Black Forest has teamed up with former Destiny’s Child singer Kelly Rowland to highlight a key campaign targeting the replanting of 10 million trees in America by 2030, reports Neill Barston. Business news, Ingredients, Sustainability
Hershey strikes deal with US Olympic stars for Tokyo games campaignHershey has struck a key Tokyo Olympics partnership between its Reese’s range and three major sports stars for its ‘ultimate team’ product campaign, including former record breaking swimmer Michael Phelps, writes Neill Barston. Business news, Cocoa & chocolate, New products
