AD | How to stand out from the crowd with plant-based EXBERRY colours

Credit: Pexels. Leah Newhouse
When buying confectionery, snacks and baked goods, modern consumers are spoiled for choice. The abundance of options means they are increasingly looking for new products that tick every box in terms of their preferences and values.
Many purchase decisions will be determined by taste and texture. Dietary requirements, nutrition, naturalness and sustainability can also be important factors. Some consumers will seek novelty and explore limited-edition flavours, hybrids and movie tie-ins.
In a highly competitive marketplace, it’s important for products to grab consumers’ attention and offer instant appeal.
The power of colour
Colour is a powerful tool that can provide an appetising appearance and help products stand out on the shelf. With the right approach, it also sends out strong signals about product identity. These signals will vary depending on the product category, the brand identity and cultural expectations.
In sugar confectionery, for example, vibrant colours may suggest sweetness and strong flavours, while pastel hues might indicate a more natural formulation. A palette drawn from the natural world can help suggest that a product is eco-friendly. The Barbie pink trend, meanwhile, is a perfect example of how colour can be used to tap into mainstream trends.
Understanding colour signals
At GNT, we work closely with our customers to deliver plant-based colour solutions that will resonate with their target audience.
We carry out extensive research to ensure we remain ahead of the curve on global colour innovations. We run workshops to provide advice and inspiration for new product development. We have professional chefs available to develop gold standard concepts.
Our approach enables us to help manufacturers develop colour schemes that deliver visual appealing shades that align with consumer values and preferences.
Plant-based EXBERRY® colours
Our EXBERRY® portfolio features a complete spectrum of vibrant colours made from non-GMO fruits, vegetables and plants. They are available in a wide range of formats and can be used in almost any confectionery, snack or bakery application.
Our latest launch is EXBERRY® Shade Vivid Orange, a paprika emulsion with a high colour intensity that supports cost-effective low dosage levels. It can deliver excellent results in gummies, marshmallows, hard-panned confectionery, glazes, bakery mixes and more while supporting simple ingredient declarations such as “paprika oil” in the EU.
We have also added a selection of new brown colours made from caramelised carrot in both liquid and powder formats. The powders can be used in applications including chocolate and pressed tablets as well as compound coatings, fat fillings and seasoning mixes. They allow for listings such as “concentrate (apple, caramelised carrot)” in the EU. The liquids, meanwhile, are ideal for a range of confectionery applications and can be labelled as “concentrate (caramelised carrot, carrot).”
Sustainable production
Many consumers now prefer sustainable products and brands are increasingly looking to optimise the carbon footprint of their recipes. We recently secured our first EcoVadis gold medal for our environmental and ethical activities, with a score that ranks us among the top 3% in the food manufacturing industry.
As we have a closely managed supply chain, we can also provide manufacturers with carbon footprint data across scopes 1, 2 and 3 for our EXBERRY colours.
Expert support
At GNT, we pride ourselves on helping brands identify the natural, sustainable colouring solutions they need – and then showing them how to deliver it. Our experts offer full support throughout the product development process, including concept development, colour matching, stability testing, regulatory matters and more.
Whether manufacturers need concept inspiration or simply to clean up their ingredient lists, our plant-based EXBERRY® colours can help their products excel.
Meet GNT at ProSweets 2025 (Hall 10.1 | H010 J011) to discuss how EXBERRY® can support your project requirements. For more information, visit: www.prosweets.com