Mars transforms classic bars into chocolate milk offerings
SNICKERS™, TWIX™ & MILKY WAY™ CHOCOLATE MILKS
Major Mars favourites, Snicks, Twix and Milky Way are set to take on a whole new form, taking the guise of flavour-rich reduced fat chocolate milks.
The classic confectioner series’ newly devised liquid offerings are targeting the same flavours as their original bars in a novel form to encourage a raft of new customers.
As the business explained to Confectionery Production, the Christmas season already has seen a major delivery of fresh innovation on its general snacks and candy portfolio, with the milk option offering consumers something just a little different from what shoppers have had access to previously.
Driving forward from the successful release of Skittles Drinks earlier this year, Snickers, Twix and Milky Way Chocolate Milks are the latest innovation from Fire Brands, in partnership with Mars Wrigley.
“We have developed these chocolate milks with a focus on flavour first,” said Raz Inserra, Marketing Director of Fire Brands. “We’re quenching thirst and providing a satisfying treat on the go with 2% reduced fat, ultra-pasteurised chocolate milk.”
Snickers, Twix and Milky Way Chocolate Milks are reportedly shelf-stable with 15g of protein. These delicious chocolate milks are available in 14oz 100% Recyclable HDPE bottles, launching in small and large format retailers nationwide.
