Cloetta confirms Katarina Tell as new president and CEO

Swedish confectionery company Cloetta has named Katarina Tell as its new president and CEO, who will be taking up the role from this September, as its present postholder, Henri de Sauvage Nolting steps down from the post this autumn, writes Neill Barston.

The company has continued to deliver a broad range of product lines including wafers, dragees with brands which include Kexchoklad, Polly, Plopp, Tupla, Royal, Sportlunch, as well as wider confectionery areas including wine gums, liquorice, toffees, hard boiled candy, and lollypops.

Tell, aged 53, joined the business in 2018 as President Cloetta Sweden and member of the Group Management Team. She has extensive FMCG industry experience from leading international and executive roles from Kraft Heinz and Findus, with a focus on strategy and business development. She holds a Master in Food Nutrition from Umeå University and has in addition studied Business Administration at Lund University. Katarina is a Swedish citizen.

“I am pleased that we, after a thorough and competitive selection process, are able to appoint an outstanding internal candidate to lead Cloetta. Katarina has built a strong performance track record ever since she joined the company and in addition also has extensive expertise across our key markets and customers. We are confident that she will be an excellent President and CEO, with the capacity to further develop Cloetta“ says Mikael Norman, Chairman of the Board.

“Cloetta is a leading FMCG company in Northern Europe with strong local brands and fast-growing international sales and operations. I look forward to step into my new role during 2024 and to continue to develop the company and our people. Our customer focus, supported by our portfolio of strong brands, will enable us to grow and to continue to bring joy to memorable occasions”, enthused Tell on her incoming role as president of the group. The business confirmed that it would be seeking to replace her present post of President Sweden in due course.



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