US craft confectionery brand Scharffen Berger Chocolate Maker extends ranges
pic: Scharffen Berger
US artisan confectionery firm Scharffen Berger Chocolate Maker, is rolling out a host of new products across its portfolio with an enhanced focus on extending upon its core range of flavours, reports Neill Barston.
As the company explained, its latest range extension has focused on delivering a greater array of ‘on trend’ options that extend its original lines, following in the wake of a recent packaging revamp.
In addition, the brand is launching Chocolate Provisions by Scharffen Berger, chocolate flats perfect for charcuterie boards, pairing parties, or simply snacking.
The company’s established series of three-ounce bars are offered in 41% Cacao Extra Rich Milk Chocolate, 62% Cacao Semisweet Dark Chocolate, 70% Cacao Bittersweet Dark Chocolate and 82% Cacao Extra Dark Chocolate, and now welcome four new additions to the stable.
This includes its 41% Cacao Milk Chocolate with Almonds and Sea Salt, 41% Cacao Milk Chocolate with Toasted Coconut and Coffee, 70% Cacao Dark Chocolate with Cherries, Almonds and Sea Salt, and 70% Cacao Dark Chocolate with Salted Almonds and Toffee, rounding out the expanded range.
“Our team has accomplished a great deal in the past six to eight months, and I am so proud to follow up our announcement in October around the new branding, packaging, staff, and general direction for the business with this next bit of news about our innovation and expansion,” said JP Mackey, president and chief sales officer for Scharffen Berger.
“The innovation builds upon the history and quality of Scharffen Berger that has existed since the late 90’s. These new flavors, new packaging formats and new product line are going to help us return this time-honoured brand to its rightful leadership position among the innovators in chocolate.”
As the business added, its new direction for the brand was set in motion when Scharffen Berger was returned to private ownership in 2020. Since then, the company has debuted new branding, shored up the leadership and commercial team with “experienced entrepreneurs” to ensure quicker routes to success and are now expanding their top-tier fine chocolate portfolio to meet the needs of today’s consumers and retailers.
Mackey continued: “We’ve got two brand-new chocolate chunk varieties—an Oat Milk Chocolate with Coconut Sugar and a Dark Milk Chocolate with Maple Sugar—plus we’ve re-packaged our entire chunk line in convenient, resealable stand-up pouches that will showcase the premium nature of the brand on shelf the way a fully craft made baking chocolate should be. We’ve added four delicious new flavors to our classic 3 oz. bar line, and we’ve officially invited chocolate to the charcuterie board with the launch of our Chocolate Provisions line. The best news is, we’re just getting started!”
Scharffen Berger’s chocolate maker, Ray Major, said, “I am immensely excited about all of our new product introductions. Our reputation was built making the finest dark chocolate. To these we eventually added a superb milk chocolate, and now finally all the stops are out as we add unique combinations of the highest quality ingredients to our chunks and our classic 3 oz. bars.”
He added: “I love all of these new flavours, each of which delivers an amazing eating experience, but if I had to pick a favorite, it would be the 41% Cacao Milk Chocolate with Toasted Coconut and Coffee, mostly because the incredible coffee it contains is sourced from the same valley where we source our Colombian cacao.”