Koelnmesse appoints key new Anuga event director
ISM Middle East director Hartmann is set for a new role as director of Anuga. Pic: Neill Barston
Koelnmesse has named Jan Philipp Hartmann in a new position as director overseeing Anuga, taking over the management of the major food-based trade fair, reports Neill Barston.
The 38 year-old, who is presently leading the rebranding of the group’s ISM Middle East show in Dubai, takes over from Stefanie Mauritz, who had been in post for the Cologne-based show since 2019.
Jan Philipp, who recently gave an exclusive video interview regarding last year’s UAE key confectionery event, has been employed by Koelnmesse since 2016, has many years of experience as a sales manager for exhibitors, including having worked on Cologne’s ISM event, which is due to take place in a revised date this April.
From mid-2019 onwards, with this wealth of international experience and his skills in sales, he helped to develop ISM Middle East as a director, including successfully overseeing the re-branding of the event from yummex to ISM. From April, he will be using his innovative ideas to boost Anuga’s success, with the event covering a broad number of market segments including bakery, spreads, and wider food and drink segments. It is next scheduled to take place between 7-11 October, 2023.
“We are very glad to have found a talented professional from our own ranks for one of our largest global trade fairs. Anuga will benefit enormously from Jan Philipp Hartmann’s wealth of international experience and his passion for the world of events”, says Gerald Böse, Chair of the Board.
After focusing on trade fairs in Dubai, the new director is looking forward to organising an event in his home city of Cologne.
Expressing his optimism for the Anuga show, he said: “I am aiming to sharpen up and expand the Anuga brand, especially in terms of its status as a world-class trade fair. To achieve this, we need to clearly differentiate ourselves from the competition, courageously drive forward with our role as a content leader and incorporate even more events into our B2B concept.”