Mars Wrigley spreads the love with special Valentine’s edition confectionery
The Valentine’s season has sparked a key series of releases for Mars Wrigley, with new special edition confectionery ranges from Dove, M&M’s and Ethel M Chocolates, writes Neill Barston.
As the company noted, last year’s big romantic day proved exceptionally strong for sales, and the business is forecasting similar success for 2023.
For this year, the company will be featuring some of its core ranges including Dove Promises Milk Chocolate and Dark Chocolate Hearts, as well as Valentine’s themed Milk Chocolate and Peanut M&M’S. Additionally, this season, Mars has unveiled a variety of new limited-edition offerings from M&M’S, DOVE, and Ethel M Chocolates, as well as personalisable options on MMS.com, to help consumers spread love this Valentine’s Day.
“While Valentine’s Day has historically been tied to couples, shopper data reveals an evolution in consumers’ patterns around Valentine’s Day,” said Tim LeBel, President of Sales at Mars Wrigley. “Omni channel data shows consumers are gifting candy to friends, family and loved ones to inspire moments of everyday happiness.”
From family and friends, to teachers and significant others, Mars is helping consumers spread love to everyone this Valentine’s Day with a range of personalised product offerings, new flavors innovations, and quick and easy shopping.
Furthermore, M&M’S has released its annual Valentine’s Day Gift Guide exclusively on MMS.com, where gift givers can shop for and thoughtfully personalise seasonal M&M’S offerings. From best sellers like the Personalisable M&M’S Teddy Bear and Heart Shaped Candy Gift Boxes, to M&M’S Candy Dispensers with Customised Packaging and Personalisable Favour Packs, the gift guide has something for everyone at every price point. To make shareable treasures even more special, shoppers can customise gifts by choosing from over 20 M&M’S lentil colours and include fun messages, various images or even a custom photo on the chocolate candies.
In addition, for consumers seeking something a little different, the business is unveiling two new limited-edition chocolate candy offerings. This includes M&M’S White Chocolate Strawberry Shake features delicious strawberry shake flavoured white chocolate covered in colourful red, green and pink crunchy candy shells. Its second star offering comes in the form of its Dove Promises Dark Chocolate Ganache candies are festively wrapped and offer a rich dark chocolate flavour.