Blommer Chocolate and DouxMatok combine for key Sweets & Snacks sugar reduced launch
US-based Blommer Chocolate has forged a deal with food tech firm DouxMatok delivering confectionery ranges within the segment claiming up to 50% sugar reduction which will be showcased at Sweets & Snacks Expo, writes Neill Barston.
The event takes place between 23-26 May at McCormick Place in Chicago, with well over 700 confectionery businesses represented, in addition to over 100 equipment, systems and ingredients suppliers for the sector.
Blommer’s latest initiative follows in the wake of its Discovery product line (pictured), delivered by DouxMatok’s award-winning sugar-based sugar reduction solution, Incredo Sugar.
This saw the release of chocolate-flavoured chips and they have now expanded the product line to include additional coatings to support utilisation in a broader range of food applications, including panning, enrobing, and moulding.
As the DouxMatox noted, providing sugar-reduced chocolate that delivers on taste, sweetness and nutrition has been a long-standing industry challenge, particularly while fulfilling increased consumer interest in short and understandable ingredient lists.
The latest venture between the two companies includes creation of new line of milk, dark and white coatings, achieving up to 50% sugar reduction without using any high intensity sweeteners or sugar alcohols. As part of this, a team of chocolate scientists at Blommer has designed concepts to demonstrate that it is now a possibility to achieve over 40% sugar reduction in some of the beloved snack and bakery applications such as nut butter cups, bars and chocolate chip cookies.
“Global research continues to indicate that taste is the first consideration when consumers make food choices, but they have historically shied away from chocolate products with less added sugar due to negative taste perception,” said David Meggs, Chief Operating Officer at Blommer Chocolate Company. “We have tremendous opportunity at our fingertips to bring consumers back to this category who have avoided sugar-reduced products because they simply didn’t taste good enough.”
The company is believed to be first to market with this innovation and will continue to expand the Discovery product line to meet the rapidly changing consumer needs. This month, Blommer and DouxMatok will be in attendance at Sweets & Snacks Expo 2022 in Chicago. Blommer invites those interested to stop by booth #11956 at McCormick Place from Tuesday, May 24th to Thursday, May 26th, to taste the difference or reach out to [email protected] and [email protected] to learn more.
“We’re thrilled about the new opportunities that the expanded Discovery product line will open up for food brands,” said Kelly Thompson, DouxMatok’s SVP Head of North America. “Chocolate-covered snacks are beloved by consumers, and they shouldn’t have to compromise on taste or nutrition when they reach for their favourite treats.”