Läderach unveils latest US Easter confectionery line-up
Premium Swiss-chocolate business Läderach has released its latest Easter confectionery series for its key US market, with the business continuing to expand its presence in the region, writes Neill Barston.
As the company noted its new artisan-produced limited edition ranges reflect its control of the entire value chain from bean-to-bar-to-shop, developed with a strong emphasis on sustainability as one of its core trading principles.
The business arrived in the US only two and a half years ago, and now has approaching 40 premium fresh chocolate stores in California, Florida, Massachusetts, New Jersey, New York, Texas, Toronto, and the Washington DC area.
Overseen by master chocolatier Elias Läderach, its latest series includes a milk chocolate almond bunny, Cleo, available in Almond Milk or dark Grand Cru ($16.90 & $24.80), which the company believes offers a key highlight of Easter baskets for all ages.
The range also features its Little Eggs – an assortment of 12 pieces ($20.00 & $23.90) formed of speckled chocolate eggs are featured in a 12-piece box. They come in three flavours: milk chocolate with rice crispies; white chocolate with strawberry and rice crispies; white chocolate with orange, mango and rice crispies.
In addition, the Easter eggs also includes its FrischSchoggi (fresh chocolate), bunny made by delicately mixing fresh Swiss milk chocolate with colourful chocolate pieces, which has been hand-decorated with spring ribbon, which is also available in a variety with caramelised hazelnuts from Piedmont, Italy. The range is completed by its Large FrischSchogg sticks in an egg-filled box, which is reportedly a company best seller.
“When it comes to elevating your Spring and Easter holiday, there’s nothing better than experiencing the joy of fresh chocolate,” said Brooke Messner-Sheldon, marketing director, Läderach North America. “That’s why our team at Läderach has gone to great lengths to ensure our limited-edition chocolates are of the highest quality to engage and delight all five senses. From beautifully hand-decorated artisanal bunnies, eggs to our popular FrischSchoggi, each chocolate masterpiece features the finest ingredients combined with Swiss milk chocolate or single-origin dark chocolate from Ecuador.”