Organisers of FiEurope confirm ‘2G’ health protection measures amid rising German covid cases

The organisers of FiEurope and Hi Europe ingredients events have confirmed that the live event is on course to be staged at the end of this month, with enhanced ‘2G’ health procedures permitting vaccinated attendees or those who have recently recovered from Covid-19, writes Neill Barston.

With the online element of the shows having begun today, the physical fairs are gearing up to take place between November 30 and December 2, despite Germany experiencing a 4th wave of Covid-19 that outgoing chancellor Angela Merkel has noted with concern in recent days.

Additionally, the Informa AllSecure Health & Safety Standard promises full hygiene and protection in the exhibition halls thanks to a comprehensive number of measures. This means that attendees can network and learn all about the latest food and beverage industry innovations under optimal conditions.

The event works across industry sectors, but has previously delivered a wide range of solutions targeting the confectionery, snacks and bakery segments, amid a broader industry drive to deliver clean-label and ‘better for you’ product ranges across the board.

As organisers explained, the 2G rule requires attendees to provide a digital EU-approved COVID certificate proving that they are fully vaccinated, or have recovered from COVID-19 within the last six months.

The Formnext, the first trade show held under 2G at the Messe Frankfurt venue, took place a few days ago with highly satisfactory results. Wolfgang Marzin, President & CEO of Messe Frankfurt, said: “It is fantastic to have tradeshows taking place again and for us it is important, and encouraging, to see that the 2G protocol works. Spirits are high, attendees feel safe and seem to really take full advantage of what the show has to offer. We are also seeing an increased proportion of decision-makers attending, something I have heard other event organisers are also experiencing.”

For trade fair organiser Informa Markets, it is clear that 2G in combination with high security standards will prove invaluable. Julien Bonvallet, Brand Director at Informa Markets, comments: “To have our attendees feel safe and comfortable while doing business has been a top priority for us at Informa in the last few months. Thanks to the Informa AllSecure Standards, we have recently run a lot of successful events where we saw confidence scores above 96%.

“Given the current situation, it was important to make the event even safer and we have therefore opted for the 2G option last week. Meanwhile, the state of Hesse proclaimed the 2G rule as mandatory. We’re incredibly pleased to be back in Frankfurt, and I am confident that this year’s event will once again be all about business, inspiration and, of course, plenty of highly anticipated face-to-face networking.”
Further information about the measures in place is available at

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