Hershey turns up the dial with T-mobile for Halloween celebrations
Delivering a frightfully engaging plan for Halloween is a top priority for the Hershey-owned Reese’s brand which is linking up with T-mobile to give the season’s celebrations a 5G upgrade, writes Neill Barston.
On October 31, the two powerhouse brands will transform a New York City brownstone residence into a very special spooky destination with a difference for the big day, along with selected stores around the US.
The two companies are hoping the property will become the ultimate trick-or-treating destination for city residents, with Reese’s delivering an exclusive 5G bar with the mobile phone firm for the holiday season.
As the companies explain, the joint initiative comes in celebration of T-mobile expanding its 5G reach to covers 308 million people in the US, with 186 million of those people are now covered by its super-fast Ultra Capacity services
“T-Mobile continues to expand its 5G footprint at an unparalleled pace, so we partnered with the candy icons at Reese’s this Halloween to help spread the word and give everyone more of what they love — more Reese’s, at ultra-fast 5G speed!” said Mike Sievert, CEO at T-Mobile.
“Our multi-layered approach for fast and far-reaching coverage made us America’s 5G leader, so it made perfect sense to partner with THE famously layered candy brand to create the official candy of 5G, the Reese’s Take 5G bar … AND the best trick-or-treating experience. Zero tricks, way more Reese’s … now that’s Halloween on 5G!”
Apartment 5G will pop up at 478 13th St. Brooklyn, NY and in three T-Mobile stores around the country — Southlake, Texas, and the Signature Stores in Miami and Santa Monica. Smash that 5G button on the door and get ready for an absolute HAUL of Reese’s, including the exclusive Take 5G bar! Each location is clean and family-friendly, so costume up and get your candy on.
“We bring the treats, they bring the speed. That’s what is going to make this collab between Reese’s and T-Mobile the ultimate trick-or-treat experience,” said Reese’s Senior Brand Manager, Allen Dark. “What could fans want more than Reese’s peanut butter cups for Halloween … getting that perfect combination of peanut butter and chocolate even faster!”
Furthermore, ten lucky visitors will win a free 5G smartphone, a year of T-Mobile 5G service and a year of free Reese’s product!* Not in one of the Apartment 5G locations? You won’t get ghosted. Because T-Mobile believes EVERYONE deserves access to 5G, EVERYONE gets a chance to win. Just check out @TMobile on Twitter starting October 26 for details on how to enter.