Australia’s Livwell Emporium delivers plant-based ‘Cheezy Nooch’ snacks
Australian-headquartered Livwell Emporium has responded to the growing demand for healthier plant-based snacks options with its latest vegan-friendly Buckweaves Cheezy Nooch series, reports Neill Barston.
As the business noted, the 18 months amid the pandemic has created a greater market for snacking series, with clean-label ingredients and added nutritional benefits series seeing key gains.
In response, the company’s Cheezy Nooch cheese-flavoured, vegan range of oven baked snacks are made with buckwheat instead of potato ingredients.
Buckwheat provides a greater source of benefits over potato snacks. Buckwheat is a highly nutritious wholegrain that many people consider to be a superfood. Among its health benefits, buckwheat may improve heart health, promote weight loss, and help manage diabetes. Buckwheat is a good source of protein, fibre, and energy.
The Cheezy Nooch flavour is made with nutritional yeast which is high in protein and is cholesterol free. Nutritional yeast is a great source of vitamins and minerals. It also contains all nine essential amino acids, making it a complete protein like those found in animal products, with a strong focus on delivering a quality flavour. Buckweaves comes in three other varieties including Sweet Chilli, BBQ and Salt and vinegar.
Speaking to Confectionery Production, Darren Craig, the general manager of Livwell Emporium, has been observing the increased demand of Australian snacking trends.
He said: “We understood from a study that, while 66 per cent of Australians bought savoury snacks during a two-month period from March 2020, there was a significant increase in healthy-snacking which accounted for 54.7 per cent of total packaged snack-food sales. That was the biggest moving sector in the healthy-snack category.
“In addition, Lockdowns and the increasing working from home arrangements are significantly driving the snacking trends with almost 50% of Australians replacing normal meals with snacks and many replacing meals with snacking options all day long.
As the frequency of snacking has increased and interest in veganism has gained momentum, so too has the demand for healthier, plant-based snacking. Responding with products like Buckweaves Cheezy Nooch that meet the shifting consumer needs has seen sales for Livwell increase more than 80 per cent in the last six months.”
