Mars Wrigley set for ‘intergalactic’ Zero-G Skittles launch
Mars Wrigley Launches Limited Edition Zero-G SKITTLES® to Commemorate the Brand’s First Trip To Space, Creating Better Moments and More Smiles For Extraterrestrial Travels.
As billionaire Amazon founder Jeff Bezos made global headlines this week throwing Skittles to a colleague during a historic space flight – the confectionery brand is set to release its celebratory special edition Zero-G pack, reports Neill Barston.
According to the company, its latest edition is ‘designed for all your extraterrestrial and earthly travels,’ featuring intergalactic, aluminium packaging, and is filled with the blue and purple candies you know and love from the brand, featuring Pineapple Passionfruit, Raspberry and Berry Punch.
“SKITTLES is always looking for ways to surprise fans, both earthlings and extraterrestrials, with shocking innovation,” said Fernando Rodrigues, Mars Wrigley Senior Brand Manager for Skittles. “We’re thrilled to bring better moments to fans by marking Skittles’ first trip to space with limited edition packs and look forward to pushing the boundaries of confectionery space exploration.”
As the company added, fans can follow @Skittles for details on how they might be lucky enough to get their hands on the limited edition Zero-G packs later this summer.
Furthermore, as part of the brand’s expansion into extraterrestrial confections, the brand added that it is proud to make a donation to the Smithsonian’s National Air and Space Museum in support of inspiring the next generation of innovators and explorers.