Läderach set for 15 new US chocolate stores following UK expansion

Photo, Ben Broomfield

Swiss premium chocolate brand Läderach has confirmed an agreement for 15 new high-end chocolate stores in the US, as also continues to expand in key markets including the UK, reports Neill Barston.

The move to establish greater American presence comes as it took on the lease of over 30 former GODIVA locations earlier this year, and opened a flagship British site in London’s Regent Street, as well as sites at Westfield Shepherd’s Bush and an outlet at Harrods.

As the company notes, its ambitious developments come despite many brands leaving global high streets over the past 18 months amid the pandemic. Its continued growth comes as consumers have spent more money on high quality food and drink during the Covid-19 crisis.

Läderach’s global expansion builds upon its retail and e-commerce plans to satisfy the growing premium chocolate demand that started in November 2019 with its entry into NYC, Toronto and London. This also included opening its 100th and largest store out of Switzerland on Fifth Avenue in New York City, and the unveiling of the highly-anticipated House of Läderach in Switzerland, its new event location with café, factory store, chocolate museum, live production and a walk-in atelier where you can make your own chocolate.

In addition, Q2 2021 has seen further expansion with its new Harrods location – its third opening in a year in the UK – as well as two stores in South Florida and Miami. Through Q3 the brand will open a further 15 stores in states including California, Texas, New York and Massachusetts.

 

Operating since 1962, Läderach – chocolatier suisse is a family-owned premium Swiss chocolate company that now operates in 15 countries. As the largest chocolate retailer in Switzerland with over 1,000 employees and over 100 stores, Läderach is renowned by many as creating some of the freshest, highest quality, responsibly sourced artisanal chocolates in Switzerland, if not the world. 

Each store features more than 85 varieties of fresh artisanal chocolate directly from Switzerland to be experienced with the five senses (sight, sound, touch, scent, and taste). They all also include a dedicated FrischSchoggi (fresh chocolate) counter, where shoppers can select multiple varieties of its iconic hand-broken chocolate bark.

Because the company controls the entire production and distribution channel, Läderach’s product freshness is second-to-none. Reigning World Chocolate Master, Elias Läderach, leads production and innovation, and all chocolate is made from bean-to-bar in-house, finished by hand, and brought directly to its stores worldwide.

The company is also focused on responsible sourcing and using only the finest ingredients, producing over 100 varieties of pralines, truffles, airy Mini Mousses and chocolates.

Nathanael Hausmann, president, Läderach North America, commented on the expansion. He said: “We are proud to expand in the US and bring the joy of our fresh premium Swiss chocolate to Simon properties coast-to-coast. We’ve had high e-commerce demand of our chocolate for everyday consumption and gifting in these new locations for the past year and can’t wait to bring our in-store experience to life there.

A chocolate experience that will awaken all five senses because of our passion to deliver the freshest, highest quality chocolate possible.” 

 

 

 

 

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