Hershey marks International Women’s day with special edition chocolate series
Limited-edition ‘Celebrate HerSHEy’s’ milk chocolate bar
The Hershey Group is marking International Women’s Day, through developing a select batch of ‘Celebrate HerSHEy’s’ bars, highlighting the ‘SHE’ at the centre of the company’s chocolate confectionery ranges.
In a first for the US business, the company’s special release is joined by another initiative that will see the first 1,000 visitors to each of our Hershey’s Chocolate World locations (Hershey, PA, New York City Times Square and Las Vegas) will receive a limited-edition bar commemorating the occasion.
It comes amid a number of releases of new ranges within the past few months including a focus on better-for-you products devised by the business, which also confirmed its renewed stance on contributing towards tackling climate change with a commitment unveiled last month.
“Thousands of people walk through our doors at Hershey’s Chocolate World every day and create lifelong memories. We couldn’t think of a better place to put a smile on a face through the simple gesture of ‘Celebrating SHE’ and honouring all the women in our lives by giving out these limited-edition chocolate bars,” said Suzanne Jones, Vice President, The Hershey Experience.
To keep the celebration going, the Hershey’s brand also created a short inspirational film featuring women whose achievements have impacted and inspired the world, including the likes of Gloria Steinem, Gilda Radner and Katherine Johnson. Hershey’s brand is also inviting everyone to share in the celebration of SHE by sharing a picture of a woman you are celebrating on social media and use the hashtag #CelebrateSHE. We’ll share some of these stories on Hershey’s social channels throughout the entire month of March – Women’s History Month.
“We want to encourage everyone to share some extra goodness and take a moment to celebrate the ‘SHEs’; the women and girls who have inspired us, motivated us and have made a positive change in our lives,” said Veronica Villasenor, Vice President, Chocolate, The Hershey Company.
The Hershey Company, maker of the beloved Hershey’s Milk Chocolate bar, celebrates women beyond its wrappers. With Michele Buck as CEO and Chairman of the Board, the company is among only seven percent of Fortune 500 companies that are led by women. Hershey is proud of its equal gender representation across the business and dollar-for-dollar pay gender equity in the U.S., and soon around the world. Our company is committed to achieving gender equality at every level of the organisation around the globe. For more information on The Hershey Company’s commitment to diversity & inclusion and support of equal gender representation.
