World Nutella day offers fans chance to win virtual cooking experience with Hilary Duff

Marking World Nutella Day, fans are being invited to share their favourite ways to enjoy the original hazelnut spread on social media, with a prize of an exclusive virtual cooking experience with US actress and singer Hilary Duff, writes Neill Barston.

Entrants have been asked to take a photo, or write a message of 50 words or less, that shows their love for the famous confectionery brand and posting it to their Instagram or Twitter page.

They can also enter directly on the Nutella USA Facebook page, with #WorldNutellaDaySweeps in the post or post caption. These five lucky winners will also receive, as part of the grand prize, a $1,000 gift card to spend at Williams Sonoma cookware, and a Nutella kit in advance to prepare them for the cooking experience with Hilary Duff.

To bring more fans in on the festivities, Nutella will also award custom name jars to five hundred fans who enter the sweepstakes by showing their love for the brand on World Nutella Day.

“As a mother, I spend a lot of time on the go, but making meals at family time is important to me. Nutella is that special ingredient that always sparks joy around the breakfast table,” said Hilary Duff. “The best are those Saturday mornings when we take the Nutella out to put on our pancakes for breakfast and we decide to, then, make our favourite Nutella cookies in the afternoon, since the jar is already out. I can’t wait to share our cookie recipe from those special moments– and hopefully, the fans will love it just as much as my family and I do.”

“This World Nutella Day, we’re thrilled to partner with Hilary as we celebrate people’s love for the Nutella brand,” said Todd Midura, Vice President, Marketing, Nutella North America at Ferrero. “Not only does Hilary represent a lot of our fans as a busy mom, but she also recognises that Nutella is a key ingredient when it comes to gathering around the breakfast table or making special memories in the kitchen. We’re looking forward to bringing consumers together and celebrating them with the chance to join Hilary and create a delicious Nutella treat in the process.”

Since World Nutella Day first kicked off in 2007, it has grown to become a global phenomenon that inspires people to share and spread the magic of Nutella at home, work and school. Today, World Nutella Day recognises the brand’s longstanding heritage of delighting people in more than 170 countries.

For more information on World Nutella Day, fans can visit and follow the hashtag #WorldNutellaDay. Be sure to visit @Nutella on Instagram and @NutellaUSA on Facebook and Twitter for the latest brand updates.

Nutella World Nutella Day Fans Sweepstakes
Entrants interested in participating in the Nutella World Nutella Day Fans Sweepstakes can go to the website for details. The Sweepstakes will begin on Friday, February 5, 2021 at 12:00 a.m. ET and continue until 11:59:59 p.m. ET on Friday, February 5, 2021. Individuals who are 18 years of age or older and a legal resident of the 50 U.S. and the District of Columbia can participate by posting a message or photo showing their love for Nutella on Twitter, Instagram and/or the Nutella USA Facebook page with the hashtag #WorldNutellaDaySweeps in the caption. No purchase necessary. Void in PR and where prohibited. For more information, visit


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