Mondelēz International highlighted in UK Plastics Pact report
pic by Mike Mitchell
Mondelēz International, makers of the UK’s favourite treats including Cadbury Dairy Milk, BelVita, Maynard’s Bassetts and OREO has been highlighted in the recent UK Plastics Pact report for its progress in packaging reduction, use of recycled material and its seasonal recycling labelling campaigns in partnership with OPRL. The company joined the UK Plastics Pact at the start of the year, in partnership with the entire value chain alongside business, retailers, recyclers and UK government to tackle the shared problem of plastic waste.
Mondelēz International’s sustainable packaging strategy in the UK – ‘Pack Light and Pack Right’ – is focused on reducing the amount of packaging it uses, minimising the use of non-recyclable plastics, finding more ways to help recycle what is left and communicating clearly to make it as easy as possible for consumers to recycle.
Louise Stigant, UK managing director, Mondelēz International, said: “We are proud to play our part as a member of the UK Plastics Pact, and are pleased with the positive progress we’re making, collectively reducing our plastic packaging by 40% and improving the recyclability of our products.
“However we know there still much more to be done and a top priority for us is tackling flexible film. These materials help keep food safe and decrease waste, but we need to significantly improve their recyclability rates.
“We’re working with the UK Plastics Pact, retailers and Government to help deliver recycling programmes and develop the required infrastructure so that these materials can not only be designed to be recycled but actually get recycled.”
Mondelēz International has already eliminated over 64,000 tonnes of packaging globally since 2013, made 100% of its paper-based packaging sustainably sourced and is on track to reach its ambitious target to make all its packaging designed to be recyclable by 2025.
