Virtual platform for Fi Europe unveiled replacing physical event

A virtual resource has been created for the upcoming Fi Europe Connect for exhibitors and participants to exchange ideas from across the sector, including confectionery and bakery markets.

The digital event from 23 November to 4 December 2020 focuses on networking, lead generation and education for the international ingredients industry. At a time when the coronavirus outbreak has resulted in unprecedented challenges, the event bridges a gap created by the postponement of the key live event, Fi Europe co-located with Hi Europe.

The platform, developed by organisers Informa Markets, is based on detailed visitor and exhibitor profiles. More than 8,000 participants expected can search for interesting companies and their product portfolios, application areas, information videos and contacts. Furthermore, an AI-controlled algorithm based on attendee profiles offers recommendations for suppliers and manufacturers with matching profiles. For matches created, appointments can be arranged via Fi Europe Connect or held directly on the platform by chat or video conference function.

An exhibitor list with extensive filter functions provides an overview of the 300+ companies that will be exhibiting at Fi Europe Connect. In addition, the event programme is dedicated to a different trending topic or application area each day, including “Plant-based”, “Beverages”, “Health & Wellbeing”, “Taste & Texture” and “Regulatory”.

More than 116 panel discussions, live events and webinars will be supplemented by digital offerings such as the “Exhibitor Showcase Sessions”, in which exhibitors will explain their solutions in more detail, and daily “Speed Networking.”

Brand Director Julien Bonvallet said: “Fi Europe Connect will be a clearly structured and well-organised platform; we have deliberately focused on the essentials. For us, the main thing is that participants can view products and solutions that are of interest for them in just a few clicks, and can make appointments with interesting manufacturers just as easily. For exhibitors, there are many different presentation formats for their products, and the opportunity to generate valuable leads.”

For registration, visit Fi Europe Connect online at www.figlobal.com/fieurope.

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