ISM organisers highlight major growth in organic confectionery and snacks
Sonderfläche: New Snacks Show, Boulevard Mitte
Event organisers of ISM have noted major growth in organic confectionery and snacks ranges at this year’s event, and have projected that the trend is set to continue for the 2021 industry showcase in Cologne, Germany, reports Neill Barston.
As Koelnmesse explained, the category has been booming for several years and has long since arrived in the everyday life of consumers, with the coronavirus pandemic also reportedly contributing to the further growth of the organic segment.
Despite ongoing concerns regarding the coronavirus pandemic, the organisation confirmed last month that a total of 76% of its exhibition space is already booked for the event, which takes place between 31 Jan-3 February in 2021.
Director Sabine Schommer, said that many businesses said there was ‘a mood for a new beginning” with registrations for the event next year coming from as far afield as Australia, which had given the organising team confidence to move forward with its plans.
According to the Society for Consumer Research (GfK), demand for organic food grew significantly faster than overall sales in the first three months of the Corona crisis. But even independently of the Corona pandemic, the organic market is still on the rise. According to the Research Institute for Organic Farming (FiBL) and the Agricultural Market Information Society (AMI), household spending on organic products has more than doubled since 2010. Across Europe, organic food worth €40.7 billion was purchased in 2018, compared with €37.4 billion in the European Union.
The organic snacks segment in particular is growing enormously, as consumers try to reconcile their busy lives with staying healthy. Snacks play a crucial role, as snacks can provide useful nutrients when there is no time for an extensive meal. According to a report on the Global Organic Snacks Market published by KBV Research, the global organic snack market is expected to generate USD 23.7 billion by 2025, representing market growth of 14.09% CAGR over the forecast period.
At ISM, the world’s largest trade fair for confectionery and snacks, these market developments are also reflected. While only 282 exhibitors with organic products were represented at the leading trade fair for confectionery and snacks in 2017, the proportion of organic exhibitors in 2018 was already around 25 percent with 362 exhibitors.
For the 50th edition in 2020, the world’s largest trade fair for confectionery and snacks with 425 companies and numerous organic products in its luggage set a new record. This represents growth of around 34 percent between 2017 and 2020. 175 exhibitors have already registered for ISM 2021, who will present their organic products at the trade fair. Experience shows that this figure will more than double in the coming months. The international newcomers to the organic segment include: Bakery Evertzberg (Germany), BSCG (Netherlands), Gusania (Lithuania), Incom d.o.o. – LEONE Chocolate (Slovenia), LNS Trade (France, Mipama (Poland), Moulins de Kleinbettingen (Luxembourg), Nut Vinograd (Russia) and Thai B.B. Fruit (Thailand).
The range of organic products at the ISM is bigger than ever and the organic segment also offers a variety of products for the upcoming event in 2021. This ranges from organic chocolate and sweet organic bread spreads such as nut nougat creams or jams to cakes and biscuits, ice cream and organic snacks such as vegetable chips, energy bars or dried fruits. In addition to companies with many years of expertise in the organic segment, numerous young companies as well as companies that have supplemented their portfolio with bio are exhibiting at ISM.
New products are also to be expected in the area of trend and natural snacks in Hall 5.2. The new ingredients segment “ProSweets Ingredients – inspiring products” also provides interesting new approaches and product solutions in Hall 5.2 of the parallel ProSweets Cologne. This area should not only be of interest to the organic exhibitors of the ISM with regard to the use of sustainable raw materials and innovative ingredients in the production of confectionery and snacks.